Head - Growth & Performance Marketing - IIT/IIM/BITS/ISB

Description:

A truly aspirational brand, one of India's fastest growing fintech companies that offers a range of financial services & products for merchants, kirana store owners and end consumers. Valued at over $2.8 Bn within a short span of 3+ years, we focus on empowering small business owners and retailers with business ranging from QR & PoS payments to easy loans to high-yield investment products which in turn enables them to grow and transform. We understand that business and culture are two sides of the same coin. So, alongside business, we are equally focused on building a culture where employees succeed unconditionally.Responsibilities will include:

1. Deliver targets for digital business as aligned with Management in AOP across lending, devices and consumer products (postpe and payback) within CAC/RoAs objectives. Current contribution is upwards of 30% for 400 crore monthly disbursals and 90%+ on consumer products (600cr+ monthly TPV and 80cr annual digital marketing budget)

2. Lead the agenda of product led growth initiatives across business lines that drive long term growth.

3. Come up with plans/initiatives to improve funnel conversion rates across products on a monthly basis leading to revenue/cost impact.

4. Manage merchant retention and actively design programs by working closely with product/engg teams to re-activate churned merchants.

5. Continuously drive efficiency in digital paid marketing channels (atleast 10% QoQ) managing annual budgets of 100+ crore across performance marketing and brand building

6. Be on top of new developments in digital marketing/attribution ecosystem and pilot testing new channels of growth for BharatPe, atleast 1 in quarter.

Qualifications:

1. STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISB

2. Expert at understanding programmatic digital marketing channels (Google/Facebook/DV360) and their incremental value in driving business objectives.