Head - Growth Marketing - Internet/Online/Retail

Growth Marketing Head

- As the Growth Marketing Head, you will be responsible for developing and delivering a predictable and scalable customer acquisition retention strategy.

- You will on your own setting key performance targets (CAC, CPA, AOV, retention), forecasting and reporting on results.

- You'd have to be an expert in building revenue, traffic and audiences using paid advertising methods across Meta, Google and marketplace platforms. On a day to day basis, you'll have full ownership of our paid media spend, digital channel mix, its execution and constant testing.

- You will be a data-driven decision maker with a track record of success in growing a company's customer base.

- This role involves quite a few analytical functions, such as estimation and allocation of budgets, targeting and segmentation, evaluation of the performance of each channel, and forecasting the performance of campaigns.

- Strong analytical skills and a data-driven approach to problem-solving is a must for this role.

Responsibilities :

- Develop and execute marketing plans that drive customer acquisition and engagement. Drive marketing programs that are highly targeted basis ROAS/AOV/CAC of relevant segmented audience cohorts.

- Oversee and manage campaigns across all paid channels. Handle large scale campaign planning, optimization for both performance and brand impact.

- Budget Management: advise on and allocate digital marketing budgets, constantly analyzing spend and recommending changes as necessary to ensure optimization.

- Performance Analysis: analyze performance in terms of effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.

- Build dashboards for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs.

- Plan experiments, conversion test, A/B test, lift study and draw meaningful insights from the same.

- Take charge of marketing automation by analyzing various channels which could utilize automation i.e. emails, SMS, etc. and implement the same along with tracking the success of the same.

- Develop new channels for acquiring customers, including email marketing campaigns, paid advertising, and affiliate marketing.

- Partner with cross-functional teams (product, creative) to develop advertising assets, landing pages, emails, and reporting needed to manage programs at launch and beyond.

- Hire, train, and manage a team of performance/digital marketing professionals.

QUALIFICATIONS :

- 10+ years of experience in paid marketing with at least 5 years experience in a leadership role.

- Track record of paid spend optimization across India and channels with budgets in excess of 3CR.

- Confident with presenting and working in an international environment with various stakeholders.

- Strong knowledge of MarTech and AdTech solutions as well as digital data analytics and programmatic platforms.

- A background in managing a budget, forecasting, and delivering on monthly goals of spend, CPA, ROAS, Retention and LTV.

- Knowledge and deep expertise of tools like Facebook Ad Manager, AdWords, Taboola, Outbrain, GA etc.

- Experience building, leading, and managing a team of direct reports.