Head - Growth - Education/Internet/Online

At Upraised, our mission is to help everyone realize their full potential. We strongly believe magic happens when you find a job you love which is aligned to your strengths.

We are super excited to open this position because we know you will bring new creative energy to the team & help us grow in ways which we are not yet considering.

We expect you to be hands on with execution as well as manage a team.

Team Ethos:

- Our ambition is much larger than any of us. And our team is critical & central to achieving this ambition. We approach team building at Upraised as building a championship team. There are a few things we look for across all hires we make at Upraised, regardless of role or team.

- Firstly, we look for signals that a candidate will thrive in a team like ours, where we default to trust, utmost intellectual honesty, embrace constant feedback, disrupt ourselves, and expect high quality execution bias because we play as a championship team.

- Secondly, we expect every team member to acknowledge and internalize the seriousness of how we are impacting people's careers, not just today but for the next 10 years.

- Finally, we seek people that have a deep desire & capacity to learn, grow & continually upskill themselves & their team members

Goals:

Ultimately, we want this goal to positively impact revenue for all our products. The input metrics you will own to get to this goal are:

- % conversion from different parts of our product funnel

- Number of leads coming from paid, organic and referral channels

- Lead to payment conversion ratio

- % leads from Tier 1 colleges and companies

- Share of search

What you'll do:

- You will own initiatives across content marketing, paid marketing, influencer marketing to drive revenue growth in an ROI+ manner

- You will use data, user research and market research to identify new growth opportunities which can drive disproportionate impact

- You will drive the focus of the team towards initiatives that can create impact.

- You will run experiments to identify new opportunities and double down on what works while eliminating noise.

- You will maintain the quality bar of the assets that the team ships.

- You will own the website and the conversion funnel for different products from the website.

- You will keep a pulse on product team initiatives as well as marketing goals so that your projects always align with broader initiatives and the larger vision of the organization.

You could be a great fit if:

- You are driven and love early stage ambiguity, autonomy, uncertainty and upside. This is the ground-floor. It's not for everyone.

- You are obsessed with driving impact and watch your goal metrics like a hawk.

- You have awesome communication skills. You can write, you can talk, you can tell a few stories when you need to.

- You are curious about marketing and psychology. You'll only be happy and effective in this role if you want to geek out with us.