Head - Global Digital Marketing - BFS

Your responsibilities will include but are not limited to :

- Setting MPOWER's digital strategy and managing our global digital marketing team

- Creating, managing, and optimizing multi-channel acquisition campaigns that raise awareness of our product, drive traffic of qualified international students to our website, and optimize sales conversion

- Leveraging mobile channels to reach and convert student customers across the loan application journey, and optimize digital campaigns for iOS/Android

- Setting, analyzing, and monitoring channel goals, and adjusting strategy accordingly to drive application volume through digital marketing efforts

- Using data, analytics and insights to drive efficiency and improvement in digital campaigns to deliver on cost of acquisition and volume targets

- Ensuring MPOWER has a strong and consistent brand message across all channels and marketing efforts, such as events, email campaigns, web pages and promotional materials

- Rolling up your sleeves to personally create, design, or run marketing initiatives critical to revenue and growth

THE QUALIFICATIONS :

- Bachelor's degree/PG in Marketing or quantitative field, advanced degree preferred

- 7+ years of work experience as a digital marketing leader, preferably in FinTech e-commerce with a tech-first, fast-growing company

- Experience leading and mentoring a team of marketing experts (both B2B and B2C)

- Superior written and verbal communication skills, exceptional presentation and negotiation skills

- Excellent project management and organizational skills, including the proven ability to handle multiple complex projects simultaneously with multiple audiences

- Prior experience in the US or Canada (professionally or as a college student) preferred

- Fluency in CRM software and data analytics, tech native with robust experience in digital marketing tools