Head - eCommerce Marketing - Consumer Durable

1. Design, set goals, implement, measure and report performance of all marketing campaigns

2. Lead all consumer and corporate communication - content, channel, timelines etc.

3. Lead alignment of creatives across all marketing channels: digital, activation/events, PR, trade etc.

4. Communicate and drive integration with the Sales team

5. Lead multiple digital marketing experiment and initiatives across channels, with aggressive timelines and successfully execute on time and on budget

6. Drive consumer insights, competitive analysis, product positioning etc.

7. Lead the improvement in usability, design, and content of the company website