Head - eCommerce Management

Head of E comm- Multinational Consumer Brand | Bengaluru

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Skills - E-commerce, Healthcare, Well Being, Marketing

Job Type - Permanent

Description - The head of E-comm marketing will be responsible for: i) Developing and implementing an e-commerce strategy based on the existing product portfolio with a scope to expand for future products across the e-commerce value chain ii) Leading the ecommerce platforms marketing plan and strategy that includes both performance marketing and brand marketing

Client Details:

Our client is a multinational consumer brand with a huge near 90 year legacy in the Asia Pacific region. Opening its doors to India, it aims to carve a similar reputation in an already hugely popular market in India and become the leading brand in its space.

Description:

- Drive insight-based online marketing strategies and lead the development and implementation of E-Commerce specific shopper activation plans and customized promotions by online platforms

- Champion digital transformation agendas internally and externally

- Ensure the regular market analysis / promotion evaluation is undertaken to identify category issues and opportunities by platform with recommendations to maximize opportunities.

- Able to identify opportunity and challenge of the category by e-retailer's sales data, retail audit, shopper research and any data available.

- Monitor analyse and leverage market trends, consumer behaviour and competitor information to deliver effective trade marketing activities based on understanding of products and target customer groups.

- Deliver monthly set KPI -Sales, trade investment ROI, ad investment ROI forecast accuracy and excellence in execution

- Drive best practice sharing and execution across other geographies in partnership with Ecommerce teams of other countries

Profile:

- Recognized Master's degree in Business

- Preferably from

- 6+ years successful track records of Account Management and/or Category Management experience in the Indian e-commerce industry (Amazon/FK/E-Pharmacies)

- Experience of handling ecommerce platform ad spends

- Working experience in FMCG with proven track record of growing ecommerce business with partners

- Strong data analysis skills, proficiency in Excel, demonstrated ability to interpret data and make business recommendations using data analysis tools.

- Able to think strategically and creatively while executing methodically with high attention to detail, operational excellence and ability to multi-task.

- Team player with strong persuasion skills able to drive consensus across different sales channels.

- Highly organized, detail-oriented, results-driven and must have an aptitude for solving unstructured problems.

- Able to extract data from various sources and to design/ construct/ execute complex analyses to finally come up with data/ reports that help solve the business problem

- Current/preferred location should be Bengaluru

Job Offer:

- Be a part of one of the most exciting growth journeys in the related industry

- Head the entire e-commerce gamut

- Industry leading compensation

- Opportunity to work closely with the international management team

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Srinjoy Sen on +91 80 6826 6861.