Head - eCommerce - FMCG

JOB DESCRIPTION

Role Title Head - E commerce

Department Sales Business Unit Raymond FMCG

Sub-Department Group Raymond

No: Of Direct Reportees: 2

No. Of Indirect Reportees : 1

Structure:

Business Director > Sales Head > E-Commerce Head

Role Summary

This role will be responsible for managing the E- Commerce business for both the businesses of Raymond FMCG that is J K Helene Curtis Ltd & J K Ansell Business.

Essence of Role - Key Accountabilities

Revenue - Landscaping the ecommerce Market from FMCG stand point

- Developing the Portfolio strategy

- Developing the Go to Market Strategy

- Developing the Sales and Marketing strategy for E commerce

- Delivering Budgeted revenue & managing the channel P&L.

Activation & Marketing - Understanding competitor landscaping areas of E Commerce

- Category Revenue Potential in E commerce

- Understanding Key Drivers, Consumer purchase behaviours in E Commerce.

- Developing & Optimizing Marketing Strategies for consumer acquisition & Brand Engagement.

Role Dimensions

Financial Dimensions Managing the Channel P&L, Delivery of Revenue & Management Expenditure

Non-Financial Dimensions Vendor, Cross Functional & People Management. Developing Marketing Strategy for E commerce, Developing customized product portfolio for E commerce.

Role Complexity [Eg. Location, Industry dynamics etc]

Based at headquarter location but expected to travel all over the assigned Territory, Responsible for both the business units (J.K.Helene & J.K.Ansell)

Qualifications

Educational Qualifications MBA in Marketing from Premium Institute

Experience Required - 3-5 Years in E commerce, managing or working in E commerce

- 10-12 Years of Total Experience

Functional Skills Required - Understanding of FMCG categories (Personal Care)

- Strong PC literacy in Microsoft Office Suite (Word, Excel, PowerPoint)

- Excellent Presentation Skills

Proficiencies in Ecommerce

Desired Competencies / Behaviours - Leadership

- Strategic Thinking

- Excellent Communication & Interpersonal Skills. Ability to communicate fluently in English is essential.

- Self Motivation

- Result Orientation

- Relationship with people from E commerce Industry

Impact of Influence

External Interactions / Influence Customers, Vendors & Manufacturers.