Head - eCommerce - FMCG

Job Title: Ecommerce Head

As the E-commerce Head, you will be responsible for leading and driving our e-commerce strategy and operations. You will play a pivotal role in optimizing the online shopping experience, driving sales growth, and enhancing customer satisfaction.

Key Responsibilities:

E-commerce Strategy and Planning:

- Develop and execute a comprehensive e-commerce strategy aligned with company objectives.

- Define clear goals, KPIs, and performance metrics to measure the success of e-commerce initiatives.

Website Management:

- Oversee the design, functionality, and user experience of the company's e-commerce platform.

- Collaborate with web developers and UX/UI designers to implement improvements.

Product Merchandising and Assortment:

- Curate and manage the online product catalogue, ensuring accurate listings, compelling product descriptions, and engaging visuals.

- Monitor product availability and assortment based on market demand and trends.

Conversion Rate Optimization (CRO):

- Implement strategies to improve website conversion rates, including A/B testing, user experience enhancements, and checkout process optimization.

Digital Marketing Integration:

- Collaborate with the digital marketing team to ensure cohesive strategies for SEO, SEM, email marketing, and social media campaigns.

- Leverage digital marketing channels to drive traffic and sales.

Inventory Management and Fulfilment:

- Oversee inventory levels, demand forecasting, and replenishment strategies.

- Collaborate with logistics and fulfilment teams to ensure timely and efficient order processing and delivery.

Customer Experience and Support:

- Monitor and enhance the online customer experience, including customer service responsiveness, reviews, and feedback management.

-Implement strategies to improve customer retention and loyalty.

- Data Analytics and Reporting:

- Utilize analytics tools to track and analyse e-commerce performance metrics.

- Provide regular reports and insights to the executive team, identifying opportunities for improvement.

Compliance:

- Ensure compliance with all relevant e-commerce regulations, data privacy laws, and industry standards.

Partnerships and Vendor Management:

- Identify and manage relationships with e-commerce partners, third-party service providers, and technology vendors to enhance the online shopping experience.

Budget Management:

- Develop and manage the e-commerce budget, optimizing spend to achieve maximum ROI.

Qualifications:

- Bachelor's degree in business, Marketing, E-commerce, or related field. Master's degree preferred

- Minimum of 5-10 years of progressive marketing experience, with a strong background in FMCG, including juices, carbonated beverages, and herbal products

- Proven experience in leading and growing e-commerce operations, preferably in [industry/niche]

- Strong understanding of e-commerce platforms, technologies, and best practices

- Proficiency in data analytics and e-commerce management tools

- Excellent leadership, communication, and strategic planning skills