We are currently looking for Head of E commerce role for a leading Kitchenware Product category organization.
Location - Rajasthan
Experience- 5 to 12 Years
Mandatory experience - Candidates must have experience in E commerce & Marketing role.
- Responsibilities of the role will be to manage all aspects of the company eCommerce.
- Operate on both a strategic and tactical level planning, coordinating, and executing a wide range of marketing programs and related projects.
- Use data, to discover and share powerful insights with the larger team, tackle problems as they arise, and regularly report on performance.
- Work with the marketing team to develop e-commerce marketing plans that support customer acquisition and retention priorities. Develop & optimize eCommerce solutions across key brands and e-store.
- Ensure ongoing usability and website testing to ensure effective evolution of site design, content and functionality.
- Work with the marketing team to increase the volume of high quality, qualified traffic to the website through best practice online marketing techniques.
- Maximize website conversion to meet agreed targets.
- Ensure the business unit follows clear brand identity guidelines (once established) in all areas of e-commerce.
- Monitor competitor activity and recommend action to ensure we build and maintain a competitive position in e-commerce.
- Increase of customer retention through best practice email and CRM techniques.
- Employ a customer-centric approach, ensuring clarity, simplicity and effectiveness of communication in line with brand personality and objectives.
- Ensure the fulfillment team is dispatching orders within agreed timelines. Work with logistics and sales operations to ensure product availability and provide detailed product level forecasts of demand.
- Ensure Returns Team are handling exchanges and returns in a timely manner.
- Plan, manage, and execute seasonal campaigns across eCommerce.
- Develop innovative online promotions that drive engagement and conversion.
- Responsibility for the E-Store revenue and profit targets.
- Create & support both strategy and tactical execution of online marketing campaigns across marketing channels including paid search, affiliate, shopping portals, and display media.
Online Marketing:
- to manage online advertising campaigns including creative briefing, implementation and analysis in conjunction with the external agency
- to manage all newsletters
- to manage ongoing online promotions
- to manage affiliates
- to manage third party promotions such as competitions and newsletter subscription incentives; grow the newsletter database with high quality leads
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