Head - eCommerce

Head E commerce

- Incumbent is responsible for driving Ecommerce portfolio for online sales for all brands on the company website and other marketplaces.

- Incumbent will also be involved in the content development, website design modifications, overseeing matters like security, online marketing, conversions & overall Consumer Experience

- Develop and implement an E-commerce strategy in order to improve topline, bottom line & customer engagement &experience

- Will be responsible for E-commerce marketing budget, brand management, product management, product marketing, promotions, Marketing Strategy, Product Marketing, Drive Customer Research and ROI

- Devising strategies that harness sales-related insights and novel developments to encourage sales on online market place

- Proactively review all online activities for E-commerce in relation to ad spend, conversion, testing & reporting

- Analyze various data to deliver data-driven strategies for achieving performance

- Responsible for smooth integration & execution of payment gateway, promotional & digital marketing strategies and actionable insights from competition analysis

- Ensuring inventory fills to avoid stock out on e-commerce marketplaces

- Responsible for identifying stocks, ensure cataloguing & listing of same across all the portals.

- Ensuring sell thru target for MP is healthy, routinely check bad stocks and take appropriate actions

- Optimization & Maintaining Ad Campaigns on Facebook,

- Google & other Ads Partners (Ad Creation/Monitoring/Analysis)

- Ensure timely resolution of any issue arising of channel partner

- Analyze Daily, Weekly & Monthly Digital Marketing metrics & Sales Reports. Propose course correction for areas of improvements.

- Improving usability, design, content & conversions for company website & marketplace for all push campaigns & paid channels

- Monitor online customer feedback and create a plan for all product & website query resolution

Skills, Experience and Qualifications :

- Leadership

- Demonstrates passion and enthusiasm for an organization's vision, and motivate, lead, and empower others to achieve organizational goals

- Inspires and leads others towards high levels of performance

- Demonstrates an intellectual and professional leadership style that supports that attainment of respect and credibility by others

- Comfortable with ambiguity; can handle the unexpected with flexibility

- A team player who favors collaborative approach when working with internal and external partners

- Proven ability to build trust with others through a commitment to the highest ethical and professional standards

- Must demonstrate turnaround capabilities

- Hands on leader; entrepreneurial and self-starter with strong leadership capabilities to lead growth and change