Job Description:
- Formulate and implement the circle distribution strategy, in consultation with the Sales Head
- Attain market leadership through growth in terms of gross numbers, revenues, market share and profit, while complying with agreed budget, quality of additions and corporate policy guidelines
- Achieve Gross and Net Acquisition target in the circle for the distribution channel
- Initiate distribution expansion to improve reach, coverage and expand geographical footprint
- Provide feedback on competitive moves to protect base and increase share of subscribers and revenue
- Provide inputs to the overall circle sales strategy to drive profitability of the distribution channel
- Set targets for the Distribution channels
- Deliver sales target for all products (voice-prepaid / postpaid, data, VAS, handsets etc.) by ongoing monitoring and reviews of the Distribution channel
- Develop channel expansion strategy by evaluating distribution coverage and penetration
- Plan new product launch in the distribution channel with the circle Sales and Marketing Heads
- Achieve circle revenue target for the distribution channel for all products
- Develop partnership models across zones and branches
- Achieve distribution network expansion targets by appointing and monitoring partners in new and existing areas
- Provide inputs to the Sales Head in deciding incentive plans for channel partners
- Identification of development areas, and recommending training programs / interventions for the distribution manpower
- Best practice sharing - within the circle and other circles
- Achievement of key targets for the Distribution channel (Revenue, cost savings, market share)
- Achievement of targeted gross and net acquisitions
- Achievement of expansion targets through greater penetration and geographical expansion
- Ensuring smooth operations across all channel partners in the circle
- Resolving supply chain issues
- Resolving channel specific issues in zone within specific timelines
- Ensure employee satisfaction thereby reducing attrition
- Relationship management with key channel partners
Key skill & Experience:
- 5 -7 years of Sales & Marketing experience in FMCG/retail industry
- Multi-national, multi-geography team leadership experience to bring in best practices
- Experience with distribution planning and channel implementation
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