Head/Director - Digital & Product Marketing - B2B Domain - IT

Domain expertise in product marketing and digital marketing (demand-gen).

- Build, lead and mentor a world-class team of cross-discipline B2B marketers with a B2C distribution mindset 

- Develop and execute a strategy and plan for marketing and demand-gen in near term and long term 

- Ensure delivery of installs, signups and leads to support growth objectives of topline revenue 

- Develop solutions to drive customer adoption and retention 

- Partner with product and sales teams through the full customer lifecycle from initial idea through launch and adoption 

- Collaborate with Customer Success to educate existing users to drive usage and expansion 

- Lead content creation efforts including sales and marketing collateral, blogs, videos, webinars, emails, sales enablement, and more 

- Use analytics and dashboards to measure and track success and optimize campaigns 

- Ensure and evangelize our products by increasing awareness through partner marketing, PR and brand awareness campaigns 

 - Oversee the organization's presence at relevant industry events including speaking, sponsorship, and exhibiting opportunities 

- Define go to market strategies that leverage positive experience and moments from the B2C business 

- Provide valuable market and customer research especially keeping our product roadmap and vision up-to-speed on developments among our competitive set