Head/Director - Digital Marketing - Search Firm

Who we are:

We Purple Quarter are an emerging technology head search firm focused on introducing the mastery in technology visionaries for product based IT companies to elevate the potential evolution in the realm of technology.

With the proven excellence in perceiving the requisite and positioning the right talent in the several organizations, Purple Quarter has engaged and partner with several top unicorn IT companies across India and SEA.

This gives us great opportunity to add more talent to our dynamic team. We believe that it is important to have a conventional work culture with a right blend of work and fun with a lucrative compensation.

What we offer?

- You learn everything; Jack of all trades and also a master of the game.

- Void of hierarchy or middle management; we all work together to add value to ourselves and the organization

- You have the license to show off your skills.

- Pride in growing the company and sharing in its ups and downs creates a tight-knit team.

- The perks - Money isn't one, but plenty of other perks; it is exhaustive.

Website: www.purplequarter.com

Also, please find the attached deck for your reference.

References:

https://techcircle.vccircle.com/tag/purple-quarter

https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/tracxn-founder-exflipkart-hr-head-back-cto-search-startup/articleshow/63296516.cms

https://economictimes.indiatimes.com/industry/transportation/qasim-zaidi-is-rivigos-newtech-head/articleshow/66095436.cms

Job brief :

We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities :

- Build our digital marketing roadmap

- Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency

- Measure ROI and KPIs and prepare a budget

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Manage and improve online content, considering SEO and Google Analytics

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies

- Motivate the digital marketing team to achieve goals

- Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

Requirements :

- Proven work experience as a Digital marketing director

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Strong understanding of how all current digital marketing channels function

- Solid knowledge of online marketing tools and best practices

- Hands on experience with SEO/SEM, Google Analytics and CRM software

- Familiarity with web design

- Excellent analytical and project management skills

- Strong team management and communication (written and verbal) skills

- BSc degree in Marketing, Digital technologies or relevant field