Head - Digital Sales - FMCG

Profile Snapshot :

- Responsible for driving & growing Online Sales on the E-commerce & Digital Media platforms

- Strategies & Spearhead the Digital Marketing campaigns for all the brands to increase visibility & sales performance

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements :

- Proven working experience in digital marketing & online sales, D2C brand experience added advantage

- Creative in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement