Head - Digital Platforms - Broking/Securities

Head - Digital Platforms (Broking/Securities)

Business & Operational Responsibilities :

- Monitoring the sales/ Lead funnel in the digital assets, evaluate opportunities to engage them in the digital or assisted channels to drive sales closure

- Customer acquisition through new-age digital distribution

- To guide digital sales team and assist in organizing all the sales activities

- To assist the Digital sales team in various customer interactions and make sure that the customer satisfaction is enhanced during the entire purchasing experience

- Ensure team is updated with the new products, features and market trends and focuses on increasing customer acquisition

- Handle day to day queries from the online sales team and ensure resolution and feedback is delivered

- Develop and evaluate KPIs in the form of Customer Acquisition, Engagement levels, Funnel Movement & Sales Targets

- Creating FAQs regarding product to make live on digital platform

Strategic Responsibilities :

- Collaborating with the principles stakeholders (Internal & External) for digital initiative for new product launch

- Initiate Competition benchmarking and basis this develops content, scripts, design sales campaigns keeping target audience in mind

- Trend analysis on digital business for industry & organization

- Study digital competitors and evaluation their digital platform and client journeys

- Collaborating with digital marketing team in order to launch campaign and guiding them in order to capture maximum business opportunity

- Work towards enhancing customer experience of transaction pages to improve business conversions

- Enhance distributor transactions by providing online sales and marketing support

- Evaluate & present creative idea based on competitor and market study of what new can be done on website to bring quality traffic

- Content Development : Developed content for the campaigns, websites, banners, newsletters, etc

- Analyze marketing campaign outputs to build understanding to assist the marketing team in various sales and marketing activities.