Head - Digital Media Marketing/Performance Marketing

- Own & Manage the Marketing Plan for driving growth in demand or supply acquisitions in key categories

- Ideate and Run experiments using SEM, Email or any other acquisition channel to continuously improve the ROI/CAC for the business

- Collaborate with agencies and other internal functions in executing all digital media strategies

- Ensure strict adherence to the budget pre-sanctioned with the management team and support Finance/Accounts with proper budgeting/accounting of all expenses

- Drive a daily/weekly/monthly review of all key metrics that impact the business and take necessary action to support the business or company goals for any month/quarter/year.

- Mentor and inspire the team to do their best at all times and keep them aligned towards company/brand's objectives and overall vision

- Support the management team, operations and customer support in delivering the best possible user experience for both learners and tutors using all channels and resources available.