Head - Digital & Media - FMCG

Executive Hiring is looking for a Media Head (Digital & Conventional) for one of the FMCG Giants, based at Mumbai.

Post Grad in Marketing / Communication with 10-12 years of work experience in the areas of Digital & conventional Media in a Top rung Media house (managing FMCG clients) or from an FMCG of repute is mandatory.

The Role:

- Map consumer decision journey for categories and Brands - with Consumer Intelligence teams

- Design an editorial calendar of engaging digital content Tailor the Global Digital and Media strategies to the local characteristics for the Brand Establish and maintain relationships with key stakeholders inside the Company (marketing, communication, sales), digital ecosystem and media partners Monitor digital performance and consumer engagement

- Maintain understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with those possibilities

- Owned platforms excellence (tagging, SEO.) Growth hacking approach Build Audience leveraging all Digital marketing methods (content marketing, social, events amplification.)

- Leverage Earned media through influencers strategies Oversee a strategic approach to the use of social media and provide relevant content for them; in order to support digital marketing campaigns and the wider aims of the Brand Oversee the implementation of CRM strategy and data management, (for Selective Divisions)

- Expand the e-commerce by defining local strategies for e-retailing, e-boutiques, e-tailing and supporting new business model pilots Ensure appropriate commercial targets are set for DtoC ecommerce activity and ensure its tracking sharing responsibility with the commercial team, (for Selective Divisions)

- Support E-Commerce by providing adapted content and ensuring best asset management Build a strong partnership with Digital Technology to improve services.

In case this of interest to you, please upload your resume, mentioning present CTC.

For any further clarity, please reach out to Sanjoy @ 9046968619.