Head - Digital Marketing - Women Consumer Market - eCommerce

Head - Digital Marketing - Women Consumer Market

- Our client is India's largest and most colourful ladies bottom-wear brand. It specializes in quality and customer satisfaction.

- The brand has 350+ exclusive brand outlets across some of the best malls and high streets in the country, serving as a one stop shop for all of women's bottom wear needs.

Responsibilities :

- Building our digital marketing roadmap and managing all digital marketing channels, such as Website, Blogs, Emails and Social Media, to ensure brand consistency

- Hiring, training, and managing a team for Digital Marketing, being responsible for their growth and performance

- Measuring ROI and KPIs and preparing annual as well as periodic budgets

- Developing specific campaigns to create and maintain high levels of customer interaction

- Overseeing all our social media accounts

- Managing and improve online content using SEO and other tools

- Liaising with Product, Design and Sales functions to increase client satisfaction through cohesive strategies

- Monitoring competition and industry trends

- Staying up to date with digital technology developments

Ideal Candidate :

- Core experience in Digital Marketing and its best practices

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Strong understanding of how all current digital marketing channels function

- Solid knowledge of Social media and online marketing tools

- Hands on experience with SEO/SEM, Google Analytics and CRM software

- Experience in Women-consumer centric ecommerce industry

- Familiarity with web design

- Excellent analytical and project management skills

- Strong team management and communication (both written and verbal) skills