Head - Digital Marketing - Stock Broking Firm

Our Client that is a leading Stock Broking firm in India is looking out for a Head - Digital Marketing for Mumbai.

Role : Head - Digital Marketing

Reporting to : CMO

Industry : Banking / Financial Services / Broking /Real Estate

Academic background : MBA / Post Graduation

Work experience : 10 - 15 years experience

Desired Skills :

- Excellent Communication and presentation skills

- Good interpersonal skills with demonstrated abilities in networking with stakeholders and get things moving.

- Strong team, vendor and agency handling skills for quick execution and project closures with aggressive timelines and budget

- Updated knowledge of latest marketing trends in mass communication including digital, mobile, product development in digital space etc.

- Problem solving supported by both in and out of the box thinking

Job Description :

Online lead generation : Achieve lead targets, via drives through Search Engine optimization, Email Marketing, Affiliates, Content Marketing, etc

- Drive RoI on each of these for target segments - B2C, B2B

- Will be responsible for both revenues and direct expenses, for the vertical

- Improve user experience through all touch points, web, mobile, app

- Driving revenue through the digital channels and an eye for conversion

- Proposing site and campaign optimization based on analytics based evidence

- Develop differentiated and compelling product positioning and messaging on the basis of thorough understanding of customer preferences

- Understand product roadmap and capabilities, bringing buyer persona expertise to map to customer needs and customer journey

- Participate in content development strategies for campaigns, online programs, SEO, etc.

- Will be responsible for leading website tech team