Head - Digital Marketing - Smart Wearables

Key Responsibilities:

Integrated Marketing Strategy:

- Collaborate with the executive team to understand company's vision, mission, and aggressive business objectives.

- Develop a comprehensive 360-degree digital marketing strategy that encompasses social media, e-commerce marketplaces, PPC, SMM, and other relevant channels.

- Define clear KPIs and milestones to track progress towards top 3 market position and 1000+ Crores annual revenue.

Social Media Marketing (SMM):

- Lead the development and execution of impactful social media marketing campaigns across various platforms.

- Analyze social media metrics and customer insights to optimize content strategies and engagement tactics.

- Build a strong social media community, fostering brand loyalty and customer advocacy.

eCommerce Marketplace Strategy:

- Develop and implement marketplace-specific marketing strategies on platforms like Amazon, Flipkart, etc.

- Optimize product listings, keywords, and advertising campaigns to maximize visibility and drive sales.

- Utilize data-driven insights to gain a competitive edge in e-commerce marketplaces.

Pay-Per-Click (PPC) Advertising:

- Plan and execute high-performing PPC campaigns across Google Ads, Bing Ads, and other relevant platforms.

- Continuously optimize ad performance, targeting, and budget allocation to achieve maximum ROI.

- Monitor and analyze PPC campaign metrics to drive data-driven decision-making.

Content Strategy and Management:

- Oversee the creation of compelling and high-quality content for digital channels, aligned with brand messaging and SEO.

- Implement content marketing strategies to drive brand awareness and thought leadership.

- Monitor content performance and user engagement, making data-driven improvements.

Data Analysis and Reporting:

- Utilize marketing analytics tools to track and analyze campaign performance, revenue metrics, and market share growth.

- Prepare regular reports for the executive team, showcasing marketing achievements and progress towards goals.

- Use data-driven insights to make strategic decisions and adjustments to marketing strategies.

Stay Ahead of Industry Trends:

- Stay updated with digital marketing trends, new technologies, and competitor activities.

- Implement innovative marketing tactics and technologies to maintain a competitive advantage.

Requirements:

- Bachelor's degree in Marketing, Business, or a related field.

- Minimum 12+ years of extensive and remarkable experience in 360-degree digital marketing, with a focus on social media, e-commerce marketplaces, PPC, SMM, and other relevant channels.

- Proven track record of achieving exceptional results in driving revenue growth and market positioning for consumer electronics or wearable technology brands.

- Strong expertise in digital marketing strategies, platforms, and data analysis.

- Demonstrated experience in managing high-performing marketing teams and cross-functional collaboration.

- Exceptional leadership, communication, and strategic thinking skills.

- Visionary mindset with a passion for achieving ambitious goals.