Head - Digital Marketing/SEO/SEM/Media - Bank/BFSI Domain

Job Description: Head of Digital Marketing (SEO, SEM, Media)

Company: aAleading digitally advanced Private Sector Bank with pan-India footprint, offers exciting opportunities for dynamic individuals to join its highly competent Workforce

Location: Bangalore

Position Overview:

As the Head of Digital Marketing, you will be responsible for building and leading a center of excellence in SEO and SEM for the bank. Your primary focus will be creating and managing impactful SEM campaigns, establishing a strong presence on Google, and fostering relationships with key publishers and relevant sites. You will be a strategic partner in shaping our online brand image, driving traffic, and optimizing our digital marketing efforts.

Key Responsibilities:

- Develop and implement comprehensive SEO and SEM strategies to enhance the bank's online visibility and drive customer engagement.

- Create and manage effective SEM campaigns to achieve optimal results in line with business goals.

- Cultivate strong relationships with publishers and relevant sites to maximize exposure and collaboration opportunities.

- Lead the team to ensure seamless execution of digital marketing campaigns, continuously optimizing for performance.

- Stay current with industry trends and changes in search engine algorithms to adapt strategies as needed.

- Collaborate with cross-functional teams, including Technology, Sales, and Creative, to align digital marketing efforts with broader business objectives.

- Drive innovation and experimentation in digital marketing tactics to maintain a competitive edge.

- Develop and monitor key performance metrics to measure the success and impact of digital marketing initiatives.

- Provide thought leadership on emerging digital marketing trends and techniques.

Qualifications:

- MBA degree with 10 to 12 years of experience in digital marketing, with a focus on SEO and SEM, ideally in the BFSI, IT, or Retail sectors.

- Proven track record of at least 5 years as an SEO/SEM expert, with a deep understanding of search engine algorithms and strategies.

- Strong experience in media planning and successful collaboration with publishers and relevant platforms.

- Background in technology and sales is a strong advantage, showcasing your ability to bridge business objectives and technical strategies.

- Demonstrated achievement drive and a passion for achieving impactful results.

- Excellent creative and writing skills to craft compelling digital content.

- Exceptional leadership skills to manage and inspire a high-performing digital marketing team.

- Analytical mindset with proficiency in using data to make informed decisions.

- Strong communication and interpersonal skills to effectively collaborate across departments.

- If you are a strategic thinker with a passion for digital marketing, a strong background in SEO and SEM, and the ability to drive results in a dynamic environment, we invite you to apply and be part of our innovative team.