Head - Digital Marketing - Retail

Head - Digital Marketing

One of the fastest growing retail chains in south India is looking to hire a digital marketing head based in Chennai.

Key Responsibilities :

- Be part of the leadership team and work closely with the CEO in steering the company to the next level of growth.

- Focus on paid channels - (e.g. Google Ads), A/B testing (e.g. Google Optimize), Analytics (e.g. Google Analytics), Facebook Ads, Other digital ad networks

- Strategize lead nurturing activities to drive new customer acquisition across SMS/Email/App push & WhatsApp

- Drive marketing efficiency by optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition

- Manage SEO, SEM, SMM, ORM, email campaigns, social media, and display advertisement campaigns.

- Building and owning the brand digitally while generating positive buzz in and around the platform.

Skill Set required :

- A self-driven individual with 8-14 years of experience in marketing leadership roles across Retail, Consumer or B2C companies, or Start ups

- Proven experience in performance marketing

- Experience of leading and managing team