Posted By

Job Views:  
436
Applications:  130
Recruiter Actions:  63

Job Code

1156229

Head - Digital Marketing

One of the fastest growing retail chains in south India is looking to hire a digital marketing head based in Chennai.

Key Responsibilities :

- Be part of the leadership team and work closely with the CEO in steering the company to the next level of growth.

- Focus on paid channels - (e.g. Google Ads), A/B testing (e.g. Google Optimize), Analytics (e.g. Google Analytics), Facebook Ads, Other digital ad networks

- Strategize lead nurturing activities to drive new customer acquisition across SMS/Email/App push & WhatsApp

- Drive marketing efficiency by optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition

- Manage SEO, SEM, SMM, ORM, email campaigns, social media, and display advertisement campaigns.

- Building and owning the brand digitally while generating positive buzz in and around the platform.

Skill Set required :

- A self-driven individual with 8-14 years of experience in marketing leadership roles across Retail, Consumer or B2C companies, or Start ups

- Proven experience in performance marketing

- Experience of leading and managing team

Didn’t find the job appropriate? Report this Job

Posted By

Job Views:  
436
Applications:  130
Recruiter Actions:  63

Job Code

1156229

UPSKILL YOURSELF

My Learning Centre

Explore CoursesArrow
Apply on the go!

Download the iimjobs app to
apply for jobs anywhere, anytime

apple

Download on

App Store

playStore

Get it on

Google Play

appPromoQr

Scan to Download