Posted By
Posted in
Sales & Marketing
Job Code
1156229
Head - Digital Marketing
One of the fastest growing retail chains in south India is looking to hire a digital marketing head based in Chennai.
Key Responsibilities :
- Be part of the leadership team and work closely with the CEO in steering the company to the next level of growth.
- Focus on paid channels - (e.g. Google Ads), A/B testing (e.g. Google Optimize), Analytics (e.g. Google Analytics), Facebook Ads, Other digital ad networks
- Strategize lead nurturing activities to drive new customer acquisition across SMS/Email/App push & WhatsApp
- Drive marketing efficiency by optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition
- Manage SEO, SEM, SMM, ORM, email campaigns, social media, and display advertisement campaigns.
- Building and owning the brand digitally while generating positive buzz in and around the platform.
Skill Set required :
- A self-driven individual with 8-14 years of experience in marketing leadership roles across Retail, Consumer or B2C companies, or Start ups
- Proven experience in performance marketing
- Experience of leading and managing team
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Posted By
Posted in
Sales & Marketing
Job Code
1156229
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