Head - Digital Marketing - Real Estate

Operational

1. Preparation of annual and quarterly marketing plans in consultation with sales

2. Execute marketing plan to generate targeted number of leads and to achieve stated quality of leads within budget to meet sales targets

3. Plan digital campaigns and execute the plan

4. Manage advertising, digital and media agencies

5. Conduct customer research related to design and evaluate communication

6. Manage marketing budget to be within allocated budget and manage cost of sales

7. Production and printing of collaterals required from time to time

8. Manage /Execute Site branding

9. Develop and implement go to market plan for new projects

10. Plan and execute social media - for Experion brand and for projects

11. Provide support for product development through customer research

Internal Interactions: Sales, Corp Communication, Design & Architecture, Projects, Procurement and Finance

External Interactions: Advertising and Media Agencies, Partners, Associates and Media