Head - Digital Marketing - PR/Advertising/Events

We have urgent requirement for Head of Digital Marketing for Uk based Mnc in Hyderabad.

As Head Of Digital Marketing, you will work with the client senior management to define and deliver on the digital marketing strategic direction with responsibility for building and managing a team of experienced digital professionals.

 The Head of Digital marketing will be responsible for developing and implementing the digital marketing strategy & managing the digital marketing budget and delivering on the client targets. The successful candidate will be fully accountable for multiple digital marketing channels to include: PPC, Affiliates, Media Buying, Analytics, Programmatic, SEO and Paid Social Media and content.

The ideal candidate will be a driven individual with an entrepreneurial spirit with a wealth of digital experience gained in an Education environment (preferable). The Head of Digital Marketing will have an in-depth understanding of all digital marketing disciplines and be able to demonstrate success of growth in a similar B2C business in senior roles.

The Head of Digital Marketing will report in to the Senior Client Services Director :

- Oversee and support team of 40+ employees based in Hyderabad - with direct management of 5-8 managers/HoD

- Strategies future growth of channel with a focus on spend Vs. ROI KPI- s

- Developing Digital marketing plans for client brands and managing the overall digital marketing budget for the assigned brands

- Management reporting to the Executive and respective stake holders on individual brands performance

- Developing and delivering a roadmap of all online activities development including but not restricted to Search, Affiliates, Media Buying, Programmatic, Social Media & SEO

- Use a range of analytical tools to identify areas of success/that need improvement

- Ensuring maintenance and growth plans for channels

- Establishing relationship with the brand owners to ensure there is collaboration with digital activities development, sharing technologies and developing

- Leveraging other group services where relevant and required and developing relationships with other shared services

- Work closely with the marketing & sales team to ensure cohesive approach and maximization of ROI

- Meeting targets relating to leads and expenditure for all brands under your remit.

- Managing staff within the digital team to include recruitment & selection, deployment, performance, training and development.

- Manage team to ensure all reporting on campaign/CRM and activity performance is delivered accurately, on time, and in a format that informs business decisions

- Liaison and partner with finance team on finance queries, reconciliation and ensuring all suppliers get paid on time

- At least 17+ years experience in Digital Marketing

- Substantial experience in managing Digital campaigns as part of a web/marketing team

- Experienced in managing team of 30+ with a focus on team wellbeing and professional development

- Background in managing large scale Digital campaigns with budget of atleast GBP 3 million annually.

- Experience of working in a fast-moving business and being a go getter.

- Experience of working in an agency for 6-8 years.

- Experience of managing change and implementing new initiatives

- 5 year experience of working in a management or client delivery role

- Knowledge and interest about technology, marketing and communications.

- Extensive online marketing experience

- Excellent sales and negotiation track record