Head - Digital Marketing - Online/Internet/FMCD/Retail

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About the company - 

'The Ayurveda Experience' is your One-Stop Platform for All Things Ayurveda! Be it Consultation, Content, Webinars, Products or Courses. The Ayurveda Experience is a one-stop portal for all-things-Ayurveda! Here, you get to learn the science of life through courses, articles, and videos, you get to connect with top-notch experts across the globe and you get access to high-grade Ayurvedic products, delivered right to your doorstep, anywhere in the world!

More than 400,000 people have signed up on our site. we are going strong in spreading the message of Ayurveda throughout the world!

Website - https://www.theayurvedaexperience.com/

Industry - Health, Wellness and Fitness

Location - Gurgaon

Headcount of the company - 90+

Inception - 2010

Job Description: Head of Digital Marketing

The Head of Digital Marketing will be overall responsible for all Digital Marketing Related Activities.

Key Responsibilities - 

- Must have very advanced online media buying experience including but not limited to Facebook and Google advertising, programmatic advertising, etc.

- Give analytical inputs to the content team for the creation of original content and work with influencers and PR to generate content and ensure its distribution through appropriate channels.

- Manage agency relationships to ensure efficient ROI

- Create, implement and track marketing budget to ensure efficient ROI

- Manage content distribution for all platforms (online and offline)

- Regularly track customer perception and reviews and improve metrics

- Develop and implement cross channel sales and campaigns to ensure top-line targets are met.

- Facilitate integration of merchandising, content and creative visualization to ensure the brand is appropriately represented across all channels and platforms

- Brainstorm and implement strategic collaborations

Candidate Profile - 

- MBA or commensurate post graduate qualification

- 10+ years experience in digital marketing with strong command over analytics

- Deep consumer orientation and an ability to communicate in a voice the consumer understands

- Excellent market research and media planning skills

- Excellent communication skills

- A passion for skincare/beauty is preferred but not required

If interested kindly revert back with your updated CV along with your

Current CTC,

Expected CTC

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