Head - Digital Marketing - Online/Internet

Job Description:

- Energetic and intuitive marketing strategist with exceptional leadership and communication skills.

- Proven ability to identify opportunities and deliver effective strategies to generate results.

- Experienced in strategic marketing planning, branding, and product development.

- Adept in online and traditional marketing, and highly skilled in visual communications.

Responsibilities:

Marketing

- Articulate product and service offerings, key benefits and messages for use by sales and marketing

- Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral

- Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds

- Drive campaign management for client acquisition programs across multiple channels

- Create content for corporate marketing collateral, website/blog/social media, and other initiatives

- Provide assistance on press releases, contributed articles, presentations, events, and conferences

- Internal reporting and other duties as assigned.

Lead Generation & Sales Enablement

- Create effective, compelling positioning, messaging, and sales tools that are understood and used Stays abreast of market trends to drive topics for client webinar and whitepaper strategies

- Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients.

- Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue.

Project management

- Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures

- Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership

- Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution.

- Market Research and Competitive Intelligence

- Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership

- Conduct various interviews, including win/loss and post-engagement client interviews/surveys to identify trends and make recommendations to senior leadership

- Conduct marketing surveys on current and new service concepts.

Required Skills / Special Qualifications

- Creative thinker, excellent listener and communicator

- 6-10 years of professional marketing experience (Team handling experience is a must)

- Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail

- Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and - Thrives Under Pressure- should describe him

- Ability to communicate with all levels of an organization comfortably.

- Ability to manage multiple projects with varying priority at one time - to deliver results on time and under budget.

- Experience working closely with a sales organization with a strong affinity for sales team success.

- Previous sales experience is a strong plus.