Head - Digital Marketing - Online/eCommerce

Job Description :

- Build a strong Digital Marketing strategy to help to reach its target audience at scale to deliver growth at optimum costs.

- Build and lead best-in-class digital marketing team : Training, learning & development, recruitment, management, org structure and more.

- Drive a mindset of building pipeline of multiple experiments in digital marketing to drive growth.

- Acquisitions & Traffic Growth : Bringing CAC down with a steady focus on quality user growth & retention.

- Build strategy for best-in-class SEO solutions for Company digital assets.

- Build and drive a strong strategy for our Web Product development efforts around Traffic and Engagement Products that would help company reach its target audience at scale.

- Build strong analytics & insights to influence key business strategy.

- Collaborate with category & marketing teams for business prioritization as and when needed.

- Should be able to build agile capabilities in the digital marketing portfolio to be able to meet dynamic business needs.

- Drive Marketing-Tech roadmap in coordination with Tech-Product team and work closely with product & engineering teams.

- Own marketing budgets and business results.