Head - Digital Marketing - Office of Member Parliament

Head - Digital Marketing, Office of Member Parliament

Purpose of the Position :

The purpose of the position is to assist CMD(MP) in creating and managing the online media activities of the Political / Public Affairs office to ensure that objectives of CMD towards his constituency / key focus areas are achieved in an efficient, effective and innovative manner.

Responsibilities :

- Responsibility of creating an online constituency of x Million people across platforms such as Facebook, Twitter, Website, Blog and other community portals

- Increase engagement level with the online constituency to create successful platforms for dialogue

- Position CMD as a thought leader in specific areas

- Manage and create digital initiatives of the Office of Member Parliament

- Ability to decide a content strategy that will differentiate CMD's work on ground / in-parliament

- Ability to execute the content strategy with powerful / innovative media (images, videos etc.) and creatives

- Ability to leverage the online audience in fund-raising, campaigning, petitioning and advocacy

- All activities dealing with execution of a campaign (Communication content, creatives, banners, posters etc.)

- Call-outs on Facebook and Twitter.

- Ad placements on popular websites like MSN, Amazon, Flipkart, Yahoo.

- Announce in email marketing communication.

- Create a video about the awards and nomination process, and post it on the website as well as cross-promote the same on Facebook and Twitter.

- Promote on E-mail signature.