Head - Digital Marketing - NBFC

- Prior senior-level experience with NBFC/ Fintech heading a team of marketing executives

- Proven work experience as a marketing leader with budgetary controls.

- Expert in all variants of digital marketing through social media, affiliates OEMs, online retailers, and fintech platforms

- Proven track record in designing and implementing successful digital marketing strategies and enhancing brand visibilities

- Monitor and analyze financial performance, track key metrics, and effectively adjust strategies to achieve P&L goals.

- Oversee the digital marketing budget, ensuring strategic allocation of resources to maximize ROI and meet financial objectives.

- Hands-on experience with SEO/SEM, Google Analytics, mobile measurement partners, app development platforms etc

- Responsible for building the digital marketing roadmap of the company