Head - Digital Marketing Manager - Digital Insurance

About Company

Kshema is India's digital Insurance company that caters predominantly to cultivators of the Agriculture & Food Sectors. Our mission is to enable resilience among cultivators across the country, from income shocks due to extreme climate events and other vagaries, with insurance.

I AGRI - our proprietary location-aware platform that assesses and prices risk adequately allows us to address pre-harvest risks at a farm level. Developed in partnership with leading global experts in Spatial data sciences, actuaries, financial engineers and remote sensing experts among others, the platform allows us the benefit of drawing evidence-based results to expand the scope of our services beyond traditional risk analyses.

What will you do ?

Role & Responsibility:

- Understand the product, market & business metrics, and how paid acquisition fits into the overall growth model. Become a product evangelist first.

- Be responsible for performance marketing across digital channels such as google, Facebook, Instagram, YouTube, e-commerce marketplaces, programmatic & affiliates.

- Define and execute campaigns with external agencies on a day-to-day basis. Own the channel metric to get maximum ROI out of the budget.

- Work on four streams viz website, social media marketing, e-commerce marketing & SEO/SEM

More Details (what a day-to-day looks like)

- Lead analysis to evaluate campaign performance, suggest optimization, and complete campaign reports, bringing cross channel performance insights and actionable.

- Input into the digital strategy requirements with a strong understanding of the business objectives and KPIs.

- Analyse data, trends, performance and leverage your understanding of Google, FB, & Programmatic advertising solutions to create holistic marketing strategies.

- Develop and maintain strategic and testing roadmaps in CPC/CPM campaigns.

- Develop campaign measurement frameworks that are aligned with marketing KPIs and ensure proper mechanisms are in place to track performance.

- Coordinate with the creative and content team and help them to drive the overall creative and content strategy with supporting data and analysis.

You should apply if

- You have 8+ years of work experience in performance marketing for consumer products.

- You seek high ownership, independent environments, and feedback-oriented cultures.

- You have business acumen to appreciate and understand levers for business growth and profitability.

- You have sound experience with planning, conceptualizing, and implementing omni-platform digital marketing campaigns, spanning web, SEO/SEM, email, social media, and e-commerce marketplaces.

- You are good at developing and managing the content strategy in line with our brand narrative.

- Should have prior experience of setting up/working with an E-shop/e-commerce marketplace.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or digital advertising campaigns.

- Prior knowledge of analytics tools (e.g., Google Analytics, MozPro, SEM Rush, ahRefs)

- Knowledge of marketing automation, lead management tools and other direct marketing platforms would be advantageous.