Head - Digital Marketing - Logistics/FinTech

Role : Head Digital Marketing

Location: Noida

Industry : Fintech/Logistic Space Solution provider

Industry : Logistics/Fintech/Startup

Experience : 8-12 Years

Digital Marketing Brand Lead:

- As a Digital Marketing Brand Manager, you will be responsible for developing and executing digital marketing strategies to enhance the brand's online presence, engage target audiences, and drive business growth.

- This role requires a combination of strategic thinking, creativity, and analytical skills to ensure successful brand positioning in the digital landscape.

Key Responsibilities:

Digital Strategy Development:

- Develop and implement comprehensive digital marketing strategies aligned with overall brand objectives.

- Identify target audiences and devise strategies to effectively reach and engage them online.

- Stay updated on industry trends and emerging digital marketing technologies.

Brand Positioning:

- Ensure a consistent and compelling brand message across all digital channels.

- Collaborate with cross-functional teams to maintain brand integrity and coherence in digital campaigns.

- Develop and enforce brand guidelines for digital assets.

Content Development and Management:

- Oversee the creation of high-quality, engaging digital content (social media posts, blogs, videos, etc.).

- Work with content creators, designers, and copywriters to ensure brand alignment.

- Manage the content calendar and ensure timely delivery of content.

Social Media Management:

- Plan and execute social media campaigns to increase brand awareness and audience engagement.

- Monitor social media channels for trends, opportunities, and potential risks.

- Analyze social media metrics to measure the success of campaigns and make data-driven recommendations.

SEO and SEM:

- Optimize website content for search engines to improve organic search visibility.

- Manage and optimize paid search campaigns to drive targeted traffic.

- Stay abreast of SEO and SEM best practices and algorithm updates.

Data Analysis and Reporting:

- Use analytics tools to track and report on key performance indicators (KPIs).

- Provide regular performance reports, insights, and recommendations for continuous improvement.

- Conduct A/B testing to optimize digital campaigns.

Collaboration and Communication:

- Work closely with internal teams (marketing, sales, product development) to align digital strategies with overall business goals.

- Collaborate with external partners, agencies, and influencers to amplify brand reach.

Qualifications and Skills:

- Bachelor's/Master's degree in Marketing, Business, or a related field.

- Proven experience in digital marketing with a focus on brand management.

- Strong understanding of social media platforms, and other digital marketing channels.

- Excellent communication and interpersonal skills.

- Analytical mindset with the ability to interpret data and make strategic recommendations.

- Creativity and the ability to think outside the box.

- Proficiency in digital marketing tools and platforms.