We are looking for Digital Marketing Head for one of our leading IT Client We are looking for a Marketing Head who'll lead all marketing activities from social media, digital campaigns to advertising and creative projects. You will be responsible for developing plans to establish brand, allocating resources to different projects, and setting short-term and long-term department goals. Ultimately, you will run Marketing department in ways that promote higher profitability and competitiveness. If you're a skilled Marketing strategist and able to inspire team members, we'd like to meet you. The incumbent will manage a 12 - 15 member team comprising of Content Writers, Designer, Web Developer, Video, PPC & SEO professionals. The position will report directly to the Executive Director Location: Noida, UP Job Responsibilities: - Understand the current business goals of the company and subsequently devise marketing strategies keeping in mind relevant and pertinent trends in the digital marketing industry. - Implement and manage overall marketing strategy, communication, budget allocation and ROI from different marketing channels. - Developing and implementing effective search engine optimization (SEO) /SEM strategies.- Scale content, paid, affiliate, database, offline marketing channels in line with business goals. - Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities. Have experience working with different teams to ensure marketing initiatives are in line with the company's short term and long-term strategy. - Develop and execute on monthly, quarterly and annual marketing plan and strategy - Strengthen different marketing channels like, Paid, offline and affiliate to achieve with business goals - Set, monitor, and report the team goals. Manage and direct the social media team, creatives team, performance marketing team, SEO team, PR & brand campaigns. - Regularly analyze the user data to optimize our marketing efforts. - Plan and lead marketing campaigns on Facebook, Instagram, Google properties, Youtube. Twitter and Linkedin - Analyze customer behavior and determine customer personas, to understand the gaps in our communication. - Ensure our brand message is strong and consistent across all channels and marketing efforts (like social media, web pages, and advertisements) - Identify opportunities to reach new market segments and expand market share and monitor competition (acquisitions, pricing changes, and new products and features). Requirement: - 10+ years of experience in marketing roles (focused on B2B demand generation) preferably with IT,ITES or e-commerce companies - Should have solid knowledge of website analytics software and keyword tools (Google Analytics, Netinsight, Omniture, WebTrends) - Having experience with growth hackings tools such as Optimizely for A/B Testing, Mailchimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes. - Excellent understanding and exposure to creatives, copy writing & decoding customer behavior. - Excellent communication, analytical and Leadership skills with the ability to set and prioritize goals. - Bachelors/Masters in Marketing Management or related discipline from a reputed institute. - Should be based out of Noida or nearby region.

Noida

Head - Digital Marketing - IT 

Head - Digital Marketing - IT  ,Job Description for Head - Digital Marketing - IT  in SLPS Consulting in  Noida for (10-15) years of experience. Apply Now!

Job Description for Head - Digital Marketing - IT  in SLPS Consulting in  Noida for (10-15) years of experience. Apply Now!