Head - Digital Marketing - Internet/Online/Retail

Silverpeople has been retained as client's exclusive partners to build their landing team from scratch.

Our client, based out of Bangalore, is looking for smart team oriented people who can get things done and entrepreneurs who have passion and drive to do something exhilarating and incredible. You will be a part of the founding team and will get an opportunity to make your own self-fulfilling teams. You will also be expected to wear multiple hats with fair amount of discretion and control.

Apply only if you are looking for a new and exciting startup which is one of its kind and if you enjoy working in an environment where creativity has no boundaries, where things move at internet speed, where you can expect unexpected to happen.

- Job Purpose: Develop Digital strategy across search & social with focus on brand awareness, community management & performance with an underlying prime responsibility of driving traffic to site and engagement with Consumers

- Principal Accountabilities :

Devising and managing digital marketing campaigns with partnering agencies and ad networks to maximize transactions. Devising strategies to drive high quality online traffic - both mobile and desktop website.

New customer acquisition for all banking products through various campaigns run across Google (SEM), email marketing and affiliate marketing.

Responsible for website traffic growth, drive app installs advertising revenue

Expert in using smart analytics tools like Has Offers, Flurry, and Apsalar to judge campaign effectiveness

Adopting innovative methods to promote app installs through programmatic buying, native advertising and RTB (Real time bidding) with partnering agencies to maximize ROAS (Return On Advertising Spending)

Setup affiliates for driving transactions through desktop and app

- Core Skills :

Strong analytical skills - large datasets / numbers

Digital Platform

- Online Brand Communication Strategy

- Email Marketing & Campaign Management

- Display & Search Marketing (SEM)

- Social Media Marketing (Facebook, you tube, Twitter, Google+, Pinterest)

- Mobile App Marketing

- Search Engine Optimization (SEO)

- Digital Alliances & Partnerships

- Competitive Analysis & Intelligence

- Marketing Analytics

- Vendor Management

Keen eye for understanding of consumer preferences in fashion space

Strong commercial acumen to be able to make P&L trade-offs

Results orientation

Building and managing a team for Digital platform

Salary- best in the industry