Posted By
Posted in
Sales & Marketing
Job Code
299160
Job purpose
We are looking for a Digital Marketing Head to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Duties and responsibilities
- social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
- search engine optimisation (SEO):developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
- pay per click (PPC) campaigns:sponsored online advertising paid for by the business to appear alongside non-paid search results.
- mobile marketing: includes app-based, in-game, location-based and SMS marketing.
- affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
Qualifications
- Should be from TOP 75 College (i.e. IITs,NIT,IIT+IIM,SCIT,S P JAIN,SYMBIOSIS,FMS XLRI,IIIT,BITS)
- Exeperience 2+ yrs in relevent field
Skills
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimising Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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Posted By
Posted in
Sales & Marketing
Job Code
299160
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