Head - Digital Marketing - Internet/Online - IIM/IIT/SP Jain/XLRI/FMS

Job purpose

We are looking for a Digital Marketing Head to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Duties and responsibilities

- social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.

- search engine optimisation (SEO):developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.

- pay per click (PPC) campaigns:sponsored online advertising paid for by the business to appear alongside non-paid search results.

- mobile marketing: includes app-based, in-game, location-based and SMS marketing.

- affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.

Qualifications

- Should be from TOP 75 College (i.e. IITs,NIT,IIT+IIM,SCIT,S P JAIN,SYMBIOSIS,FMS XLRI,IIIT,BITS)

- Exeperience 2+ yrs in relevent field

Skills

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimising landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimising Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement