Head - Digital Marketing - Internet/Online

Digital Marketing Head

Job Description : Head Digital Marketing

The Head Digital Marketing oversees the digital marketing strategy for the company.

Duties include :

- Devising strategies to drive online traffic to the company website.

- Tracking conversion rates and making improvements to the website.

- Developing and managing digital marketing campaigns

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Managing online brand and product campaigns to raise brand awareness.

- Managing the redesign of the company website.

- Improving the usability, design, content and conversion of the company website

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data.

- Review new technologies and keep the company at the forefront of developments in digital marketing.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Requirements of the role :

- Experience managing PPC, SEO and Affiliate programmes.

- Strong understanding of current online marketing concepts, strategy and best practice.

- Experience in ecommerce, SEO, PPC, Email marketing, and social media.

- Previous experience in a similar digital marketing role.