Head - Digital Marketing - Internet/Online

Head- Digital Marketing

If you have a successful track record in accelerating the customer acquisition, largely through digital channels and are interested in being a Head of Digital Marketing of a startup, this is the right opportunity for you!

Job Responsibilities:

- Formulate and direct the overall marketing and communication strategy (online and offline) for all channels

- Self-execute across a gamut of marketing activities (SEO/ SEM/ PPC/ Display / Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing etc.) including campaign management, keywords targeting, optimization based on data driven strategies, etc.

- Plan and execute affiliate, marketing database, email, social media and display advertising campaigns. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Identify trends and insights, and optimize spend and performance based on the insights. Plan, execute, and measure experiments and conversion tests

- To create campaigns that deeply integrates with the product

Required Experience and Skill Sets :

- 1+ years of experience in digital marketing

- Demonstrable experience leading and managing content creation, SEM, SEO, PPC, Google Adwords etc.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage & convert

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Experience in setting up and optimizing Google Adwords, Facebook, Display media, affiliate marketing campaigns

- Strong analytical skills and data-driven thinking

- Exceptional communication skills