Head - Digital Marketing - FMCG/FMCD

About the job:

- Join us as a Digital Marketing head at PASL Ventures to lead our products' digital presence.

- Craft and execute innovative strategies across diverse online platforms to captivate our audience.

Roles and responsibilities:

- Manage digital marketing for PRODUCT services online to maximize outreach and engagement.

- Develop and run online campaigns to boost brand visibility, engagement, and sales growth.

- Handle marketing, communication, brand values, and digital efforts across all channels and platforms.

- Passionate about using data to drive business success through effective online marketing strategies.

- Continuously innovate advertising channels to establish a competitive edge through differentiation in the market.

- Looking for people adept at using digital marketing creatively to acquire customers, especially for start-ups.

- Develop a comprehensive strategy for launching new products across various marketing channels.

- Monitor campaign performance, allocating marketing budgets based on results to optimize effectiveness and ROI.

- Establish the direction and plan for our paid media strategy, covering social, digital, analog, and retail channels.

- Drive the development of our brand's social media presence by creating and executing our strategy aligned with marketing goals.

- Collaborate closely with the team to ensure the effective execution of our social media strategy and content.

- Devise a plan to gain media coverage, boost brand recognition, create excitement for launches, and amplify brand presence.

Requirements:

- Seeking candidates with 4-5 years of digital marketing experience in a fast-growing start-up.

- Experience in new product launches.

- Experience in influencer marketing is an advantage.

- Experienced in digital marketing, particularly in fast-growing FMCG, consumer goods, and other sectors.

- Proven track record in overseeing SEO/SEM, data analytics, email/WhatsApp, social media, and display advertising campaigns.

- Excited about creating innovative marketing strategies that address both customer needs and business challenges.

- Creative and experienced in targeting audiences, creating engaging digital campaigns that inform and motivate.

- Need to stay with current online marketing trends.

- Excellent communication, writing skills with problem-solving, and adaptability to uncertain situations are essential.

- Attributes include attention to detail, accuracy, resourcefulness, and analytical skills.

- Practical skills in overseeing social media platforms like Facebook, YouTube, Instagram, and e-commerce with advertising platforms