Head - Digital Marketing - FMCG

- The role is with a leading FMCG giant. They are an established business with a strong General Trade presence, and are looking to expand their digital/online business. 

- The role holder will lead Digital Marketing vertical, and aim to develop their young online business into the go-to-place for products and solutions in their segment.

- Ideally looking for candidates with EXPERIENCE IN FOOD STARTUPS, where they have built the online platform from scratch or been part of journey in early days - and know how to scale up the business. 

- Not looking for candidates who do SEO/SEM, but those who can devise strategies, help in product conceptualization, know how to attract customers online and make it a popular platform.

- Develop and devise the products, offers and campaigns to popularize the online platform

- Strategize and build the platform with help of creative and digital agencies

- Should be able to define performance parameters

- Use the digital campaigns to create impressions; utilize analytics to give feedback to agencies and change strategy as needed

- Manage New Product Development (NPD), innovation

- Should have worked on Shopify platform