Head - Digital Marketing - FMCG

Company : Top internet FMCG

Location Bangalore

Role

Customer acquisition using digital channels

- Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences

- Building effective channels to reach existing customers to drive a high repeat business at a low cost (email, notifications, retargeting)

- Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats

- Drive marketing efficiency

- Landing page and funnel optimization (working with revenue and digital product teams) to improve relevance and improve conversion rates

- Ideate & conceptualize new marketing and communication ideas resulting in marketing effectiveness

- Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium.

Required Skills: -

- Seasoned digital marketing professional with hands-on experience of growing and running digital channels - SEO, SEM, social media marketing, email marketing, retargeting, affiliate marketing, video adverts (experience required in at least 3 or 4 of these channels)

- Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics

- Willingness to work under demanding and highly performance driven work environment

- Ability to work with a cross-functional team across sales, product development, engineering and operations.