Head - Digital Marketing - FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Skills - E-commerce, Digital Marketing, Performance Marketing

Job Type - Permanent

Job Duration -

Job Description - The company is looking for an aggressive, innovation-led, ambitious and energetic leader to head the Digital Strategy and Business of the organisation, and lead this new push

- The incumbent would be responsible for formulating the Strategy for the company's digital initiatives. This will include not only strategizing for digital leadership, but also leading the thought on omni-channel linkage with our retail operations wherever possible

Client Details :

The client is a leading player in the FMCG space in the personal care space, with an annual turnover of over 1,000Cr.

Description :

- Management of Digital Spends and Tracking ROI of digital spends.

- Business delivery on E commerce channel through adequate marketing spends.

- Keep a track of the performances in all the marketing areas - e commerce and digital and thus discover any hindrances to strategies.

- Closely work with the brand teams to improve marketing and campaign performance on digital and e commerce.

- Drive campaigns from planning to execution and beyond to meet key performance metrics.

- Constantly optimize marketing activities to improve return on investment.

- Allocate budgets and analyze and recommend modifications to ad spends.

- Liaise with Digital and E com marketing agencies to develop digital campaigns and E com marketing plans.

- Liaise with E com players to strengthen brand visibility on respective platforms.

Profile :

- Leadership/ Supervisory experience

- Analytical Skills : should be able to analyze the overall marketing performance

- Strategic Skills : SEO/SEM/ Online Marketing, Aware about marketing Database, Display Advertising Campaigns, Maintaining social media presence

- Technical Skills: MS Excel, Google Analytics, Google AdWords, PPC, email/SMS/affiliate marketing, PPC and hands on experience with any performance and social platform

- Experience: 6+ years relevant Digital & E commerce Marketing experience in Consumer Product brands with rapidly growing digital presence.

- Candidates in category management roles in digital/online marketing platforms are also welcome to apply.

Job Offer

- Leading all digital efforts for a leading FMCG company

- Leadership position in the Organisation

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Simran Kaur on +91 (0) 22 4236 3321.

Contact - Simran Kaur - +91 (0) 22 4236 3321

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