Head - Digital Marketing - FMCG

KEY ACCOUNTABILITIES :

- Description Performance Indicators

- Performance Marketing - ROI on paid marketing

- Conversion

- % ecommerce to overall business and growing that Organic and Direct traffic

- Constantly working on SEO

- Innovative ways to drive more organic and Direct traffic

- Creating potentially - Viral- content

- Organic and Direct traffic

- Conversion

Aggregators and alliances :

- Managing relationship with Aggregators

- Growing but at the same time minimizing dependency on Aggregators

- Work with CRM team to bring aggregator customers to our own platforms

- Driving significant incremental revenue via alliances and partnerships without depending on discounts

- Sales Increase

- Discount decrease

Media :

- Managing digital media budgets, earned media, targeting

- SEO, SEM, Precision Targeting

- Media efficiency, Productivity

Digital Creative Management :

- Content Creation

- Managing all digital creative /creative agency relationship

- Overall impact - brand image and sales

Social :

- Platform strategy for Social, defining role of social in Overall impact - brand image and sales engagement

- Driving business through social connect

- Driving e-commerce through social

- Delivering National Marketing programs through social

- Launching a new social listening and response program