Head - Digital Marketing - FinTech

Role : Head of Digital Marketing (SEO,SEM)

Industry : Fintech

Location : Gurugram

Department : Marketing

About Pinnacle Solutions :

We are a 10+ years old, established talent acquisition and executive search firm, having served 50+ clients across 3 continents across economies of scale - bootstrapped start-ups, growth phase firms and unicorns.

We are at the forefront of emerging trends & our team comprises of some of the best recruiters, who- ve worked across the world.

About You :

As a Head of Digital Marketing, you will work hand-in-hand with digital marketers, developers and product teams to ensure that our campaigns are seamlessly integrated across offline and online channels. Requirements will change as we learn from how our campaigns perform, and we believe in adapting quickly, learning by doing. In this role you will report to the VP Marketing.

- You'll be entrepreneurial and an expert within a marketplace business, someone who is very familiar with the dynamics of marketplace platforms.

- You'll also have the seniority and experience to build a team. A unique role, you'll be able to bring the vision to life whilst playing a leading role within company's product team. 

- Working alongside experienced product professionals and hand-in-hand with senior developers, data scientists, designers, and marketers to research, build, ship and improve the product.

Some of the things you'll be doing :

- Building out digital brand focused on SMEs

- Being part of new age fintech product

- Working closely with Product to delivery digital marketing experience

- Owning the brand though ATL and BTL campaigns

- Using data in innovative ways and draw insight from analytics to help drive business performance

- Managing campaigns - day-to-day campaign planning, creation and execution

- Managing website content, both strategic and daily updates

- Developing and executing SEO strategies

- Evaluating content production options and deliver recommendations for ongoing campaigns as well as test-and-learn initiatives

- Working closely with other media functions to make integration and optimisation decisions

What you'll get in return :

- Competitive salary

- 25 days holiday

- Family medical Insurance

- Life and Accidental insurance

- Dental Benefit

- We invest in your development with individual L&D

- Flexible working options

You'll be a great fit if :

- You will have a core competency in SEO (and probably SEM), campaign & content planning, content production and copywriting

- You'll be able to use data in innovative ways and draw insight from analytics to help drive business performance

- You have spent time on both agency and client side, delivering integrated, strategic campaigns across a number of channels and have views on their different requirements

- You are comfortable with a wide range of digital and traditional channels

- You have experience with testing across creatives, messaging, audiences

- You are Data-driven, and have measurement implementation experience and knowledge

- You are familiar with web analytics and measuring campaign success in different ways

- You are comfortable with Analytics - reporting and optimisation, including analysis of CPA and ROI of activity

- You have experience in Content Management, updating website e.g. WordPress

- You have experience with creative production, e.g. video, visuals, PDFs, ebooks, etc

- You have an understanding of HTML/CSS/JS

- You are hands-on with Photoshop yourself or are comfortable working with designers

- You have Marketing experience both on client-side and agency-side (ideal)

- You have experience with data-driven segmentation, targeting and a/b testing, Google Analytics, MOZ, Looker

- You have experience in SEM / PPC / Adwords / Google Ads