Head - Digital Marketing - Financial Firm

We have opened at Mumbai with leading Finance / Broker firm as Head Digital Marketing.

Roles & Responsibilities :

- We hope that you have heard the saying, The best place to hide a dead body is on the 2nd page of Google.- Well, since we don- t want to hide a dead body, you have to bring us on the 1st page of Google. We shall never ever for any keyword want to be on the 2nd page of Google.

- Your job in a line is: Make all our websites, applications & blogs famous on every digital platform.

- Amid the Online Advertising domain, you- re responsible to drive the highest impressions, clicks, conversions, and actions post conversions on our website and app.

- Head of every single person taking care of anything even remotely related to the Online World. Be it the SEO lads or the Social Media folks, everyone reports to you. You drive the best in them so that they drive the best for our business.

- All strategies in the digital space need to be initiated, improved and curated through you - Google Organic & Paid Social Media & Content Marketing.

- Formalizing the Newsletters for both, Brand Promotions to the potential customers and Communications for the existing clients. Automation of the emails & newsletters - Designing, Tool based Execution and Reporting

- Mapping of the Online Customer Journey - Sources to Landing Page to Navigation to Goal to Action to Sustenance

- Data Collection, Data Mining, Data Analysis - Development of an Intelligent Data Understanding & Notification System for custom communications

- An in-depth understanding of keywords relating to the service and mapping keywords as per relevance to the correct pages. Also, understanding the strategy of high-conversion keywords, high search-volume keywords, and quick-ranking keywords. It needs to be backed by a thorough knowledge of Meta tags, description & titles; H1 tags &Alt tags; URL structuring in sync with the keyword mapping

- A complete knowledge regarding App Store Optimization tools & techniques for both, Android & iOS

- Driving Social Media Campaigns to communicate the brand objectives, creating a socially active position in the market and capitalize on the overall communication strategies - Development & Execution of Campaigns

- Social Media Optimization to increase the organic traffic and objective-oriented ads to acquire users with prospects of business

- Being updated with the industry trends & best practices to improve efficiency, better search results and drive high organic& paid traffic and a systematic study & knowledge of all Google, Facebook, Twitter & LinkedIn products and services to drive better results, optimize aptly and be creative in the techniques

- Create weekly client reports to understand the performance, verify the quality scores and analyze the results while taking care of campaign optimization for driving cost efficiency, resolve performance issues and increase conversions

- Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines

- Build a strong influencer community and reach out to the community for making the brand viral

- Leading the Online PR bit - Communication Objective, Story Building, Content Development, Channel Identification, Relationship Building & Actual Publishing

Technical Specifications:

An expert in:

- Google Analytics

- Firebase

- Google Play Console

- App Store

- Google Ads - UAC, Text, Display & its variants

- Other Ad networks (E.g. InMobi)

- YouTube Ads & Analytics

- Facebook, Twitter & LinkedIn Ads

- Influencer Management Tools