Head - Digital Marketing - Energy Drink/FMCG

Digital Marketing Head - Energy Drink Brand - Bangalore

Industry : FMCG / Foods / Beverage

Job Description : Opportunity to lead the Digital Marketing function and manage the entire brand presence in the social media space.

Client Details :

Our client is well established entity in the food and beverages space. They are know for the quality and the range of the products offered in the market.

Description :

- Create a strong digital marketing engine in the India region by building internal/ external competencies necessary to execute campaigns across platforms & regions

- Take ownership to ensure that all digital marketing - including Linkedin, Google search, SEO/SEM, WhatsApp, email, social media and display advertising campaigns are executed via internal & external resources

- Develop excellent external vendor ecosystem & relationships to ensure best in class & creative campaigns for business results

- Work with internal stakeholders to align on business goals as well as influence to get support on resource allocation for executing campaigns

- Take responsibility for driving relevant customers/leads to our to our digital platforms and build the opportunity pipeline

- Set in place a system to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Take leadership of guiding the organisation in the digital marketing outreach in the region - by working with various regional marketing colleagues

- Brainstorm new and creative growth routes to engage with the target customer segment

- Adopt an agile experimental mindset ; Plan, execute, and measure experiments and conversion tests

- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Profile:

- Passionate about leveraging digital marketing in new and creative areas to unlock business value

- Min 10 years of experience in the digital marketing space working with FMCG or B2B companies (either in house or at agency)

- Ability to identify, negotiate & create successful working partnerships with digital agencies as well as internal stakeholders - super crucial

- Significant experience in at least 1 segment (beverage, brewing, baking & food)

- Ability to navigate the internal organisation as well as the external ecosystem to drive campaigns & results.

- Demonstrate experience of leading digital marketing campaigns across channels from conceptualization to execution

- Up to date with the latest trends and best practices in online marketing and measurement

- Self-driven and ability to ideate and scope own deliverables.

- Experience of working in large organisations, & having collaborated across different functional teams

- Tier 1/2 MBA preferred

Job Offer:

- Lead the charge for new age marketing initiatives

- Opportunity to work with a market leader

- Young and dynamic team

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Aadhya Saravgi at +91 80 6826 6826. The Apply Button will redirect you to website. Please apply there as well.