Head - Digital Marketing - eLearning

The Turning Tier is looking for a Head of Digital Marketing for one of its reputed clients, in the field of e-learning/edtech with the clientele of Accenture, Prada USA, People Strong etc. and were featured in Forbes Magazine.

Why is this an opportunity of a lifetime?

- The B to C version of this product is scheduled to be part of Expo and guaranteed 25m users.

- You get to build a product that goes global with a captured audience

- Be a part of something that matters and allows everyone regardless of their degrees, social background etc. the opportunity to show up at the table and get a job.

Core responsibilities:

- Create and Manage LinkedIn's content calendar with our growth strategy specifically targeted

- Manage the SEO of the website

- Participate in the conception and creation of innovative sales tools

- Produce/manage all content with help of freelancers where needed

- Manage implementation of branding upgrade across all assets

- Strategize and develop a relevant B2C and B2B Email marketing campaigns

- Be part of the various PR efforts in putting together media lists, developing the press pack, searching targeted awards/events and submitting candidature

- Track digital performances of Website/Mailer/Social organic/Social campaigns/Google Ad campaigns deriving deep insights/recommendations and presenting a monthly report

- In general manage freelancers and third parties

- Industry experience required: Minimum 10 years

Required skills: SEO/SEM, Content Management, Digital Marketing, all marketing facets including social media, online advert, website, mailers, content creation, brand application, sales tools and sales support, PR, all while applying the principles of 360 CX, SEO, SEM and storytelling.

Who you are:

- A full stack Digital Marketer with hands on experience of atleast 5 years able to strategise marketing plans and follow up until execution

- Great eye for detail and design aesthetic

- Well versed with marketing tools for design, content and analytics

- Team handling exp is appreciated

- Someone who enjoys working in a fast paced startup with the ability to plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Nice to have skills: Team handling experience, Startup experience