Head - Digital Marketing - Educational Games Startup

Our client offers a subscription based service for kids that offers an inquiry and play-based program for early childhood learning at home for children. It is a startup founded by alumni from IIT, IIM and Georgia Tech that is backed by industry veterans and funded by top-tier venture capital firms. We design, develop and deliver activity kits to the homes of the subscribers every month on a subscription basis. The boxes contain all material and instructions for hands-on fun activities that children in the age group of 2-12 years can do with their parents.

- As the Digital Marketing Head, you will develop, implement, track and optimize high-impact digital marketing campaigns. You will:

- Analyse market conditions and competitor activity

- Devise, implement and monitor digital and social marketing campaigns for the targeted segments and assume their complete ownership

- Conceptualise, execute and monitor SEM, email, social media and display advertising campaigns

- Undertake keyword research and performance estimations

- Partner with cross functional teams as and when required for effective campaign planning and analysis

- Ensure goal-based tracking of Cost per Transaction and Cost per Click

- Review metrics like traffic and leads to formulate proactive plans accordingly

- Work on Google analytics/ equivalent, Adwords editor and Facebook power editor

Candidate Profile:

- 4+ Years hands-on Digital Marketing experience (especially Search, Social Media, Email, Inbound & Mobile Marketing)

- Must have demonstrated exceptional results through Growth Hacking

- Must be from a similar industry (Education/Internet/Tech) in a B2C segment

- Targets Driven

- Exceptional Communication Skills

- Strong Analytics Skills

- Ability to leverage Technology for Automation and Scale