Head - Digital Marketing - Education - IIM/ISB/MDI/FMS

Summary :

You own everything digital from Demand Generation to Lead Nurturing to Conversion. You will head the Performance marketing, SEO, Content and Lead Nurturing/Marketing Automation for all the verticals - Data Analytics, Digital, Product Innovation and Entrepreneurship.

Role :

- Design, Develop and execute the digital marketing strategy for UpGrad across verticals and channels

Performance Marketing - Media Buying and Customer Acquisition on all digital channels - Facebook, SEM, Display Advertising, Affiliates, Remarketing and Email.

SEO 2.0 - Focus on increasing the organic and referral traffic with new age and out of the box SEO techniques - On page, Off Page, Link Building, Influencer Marketing and Content

Content Marketing - Design, Develop and Execute a world class inbound marketing strategy across channels and formats using content. Build and Own the assets - content hub, communities, YouTube channels and more.

Lead Nurturing/Marketing Automation - Design and Develop the lead nurturing strategy across verticals (data, digital, product and entrepreneurship) and channels (email, sms, website, webinars, notifications, 1:1 session, direct marketing etc.)

- Build a cutting edge digital team of T shaped marketers with breadth and depth across digital skills.

- Work with the program directors and teams to design marketing plans for individual verticals/programs.

Requirements :

- 4-7 years of experience in digital marketing and managing a digital team

- Hands on experience with all the marketing platforms

- Tier I engineering/MBA Institution

- Experience with B2B marketing/education/digital agencies is a plus