Head - Digital Marketing - eCommerce

Industry: Internet / Online / eCommerce

Category : Sales & Marketing

Skills : Digital marketing, digital, leadership

Job Type : Permanent

Job Duration :

Job Description : As the head of digital marketing, the incumbent would lead a strong team to lead digital and performance marketing initiatives for the platform. The incumbent would also be responsible to revamp the platform's digital strategies as grow the traffic and active users.

Client Details:

Our client is a leading Ecommerce platform which operates across multiple categories such as fashion, beauty, accessories and footwear. It offers over 1000+ brands across 100+ cities across India, it also operates in an omnichannel model with 1000 stores across India. As the next lever of growth, it aims to revamp and boost its digital presence.

Description:

- Lead, coach and mentor a strong team, driving the achievement of key performance marketing KPIs to deliver business metrics.

- Demonstrate in-depth knowledge of the digital ecosystem

- Drive campaigns at top of the funnel, engage and nurture prospects in the middle, and optimize conversion campaigns at bottom

- Exhibit expertise in mobile app marketing, focusing on growing installs

- Take ownership of end-to-end execution, measurement, reporting, and optimization

- Increase the platform visits, attract new users, scale visits across categories, and deliver GMV on the platform.

- Planning and Operations:

- Assume responsibility for the entire performance marketing

- Develop plans at the channel and sub-category levels

- Collaborate with teams to strategize and execute traffic scaling for flagship events days.

- Lead special initiatives like brand launches and new channel experiments

Profile:

- 9-13 years of experience in leading digital/performance marketing teams for e-commerce platforms

- Experience across apparel/fashion is important

- Proficiency in campaign and channel analysis and reporting

- Exhibit strong goal-oriented and communication skills

- Embody open-mindedness, curiosity, and problem-solving approach

Job Offer: NA

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Kartik Kulshrestha on +91 22 4236 3314.

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